Critical Factors for Adoption of Customer Relationship Management by Omar Hasan Salah & Zawiyah Mohammad Yusof & Hazura Mohamed & Nur Fazidah Elias
Author:Omar Hasan Salah & Zawiyah Mohammad Yusof & Hazura Mohamed & Nur Fazidah Elias
Language: eng
Format: epub
ISBN: 9789819983216
Publisher: Springer Nature Singapore
Chao CA, Chandra A (2012) Impact of ownerâs knowledge of information technology (IT) on strategic alignment and IT adoption in US small firms. J Small Bus Enterp Dev 19(1):114â131
Chavitoshi M, Tze A, Jee MH (2015) A CRM adoption model for Malaysian telecommunication and finance companies. J Inf Syst Res Innov 9(2):119â125
Cheung CMK, Lee MKO (2012) What drives consumers to spread electronic word of mouth in online consumer-opinion platforms. Decis Support Syst 53(1):218â225
Chong S (2008) Success in electronic commerce implementation. J Enterp Inf Manag 21(5):468â492
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